We can’t all be natural born business superstars - but that doesn’t mean we can’t grow a successful business; we can - because we are all capable of learning.
In this chapter we will try to understand a very basic question of how a business...
You've decided what business you are in, now you need to narrow your target market
Once you have decided what business to be in, your next step is to decide who you will be doing it for, i.e. try to narrow your target market as much as possible. You can't market to...
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